We are in a time when it’s crucial to have a website for every business whether it’s to take your business to the next level or to simply leverage your business on the internet. Most of us understand the amount of opportunities that come from the internet however if you don’t have a website, your potential customers will find your competitors. No business can afford that.
Vast majority of business transactions are made online and this trend is growing each year. This naturally makes your website, the most powerful business marketing tool. It’s very “old school” to think it’s not necessary. Consider how customers find you? Most likely they are looking for you on the internet first. Customers are constantly online looking at businesses and comparing competitors. If your business doesn’t have a website, then you are not even in the game.
A website is your sales person working very hard for you, night and day… all the time! Your website clearly explains what your business is all about. It gives you the most credibility and it anchors your business. Many people research online before buying. They want to know what you’re all about before approaching you. Quite frankly, they are looking for you right now! Your website will work for you 24/7 everyday; your most dedicated sales person working hard for your business.
If your business doesn’t have a website, customers will think of your business as too small, or not serious enough or even not reliable. This is a luxury you just can’t afford as a business owner; Undoing this perception may take a long time. Not having a website may be hurting your business and you may not even know it.
Many small business owners assume getting a website is too expensive. But, it’s not! It’s more expensive to not have a website.