Keywords are your most valuable inexpensive marketing tool. They bring your customers directly to you! Your potential customers use keywords to find you on the internet. So, if you are looking for customers from the internet, you must take advantage of keywords and have them work for you. What’s even better are the “long-tail keywords”. They can drive the lucrative customers directly to you.
Search engines such as Google, Yahoo, Bing and others rely on keywords to find your site. Without proper keywords is like opening a coffee shop in the middle of the desert.
Websites have to be wise when using keywords. For example, if you have a business selling the best china dinnerware, you would not use the keyword “china”. Sure, you will get visitors to your site and lots of them. But, most likely none of them will be your customer as most people searching for “china” are looking to buy dishes.
Once we understand the type of business you have, where you are located and what type of customers you are looking for, we can determine the best keywords for your business. Finding the best keywords is just the beginning. We will need to determine who else is using these keywords. In another words, who else has the same idea and is competing with you so we can beat them. This is all part of “keyword marketing”.